The tenor of our voice holistically has to reflect that. Licht wrote, “You’ve already seen far less of the ‘Breaking News’ banner across our programming. In fact, the habit has already started to be broken. And once the bar is set too low, practically anything after that must be considered breaking news. I’m guessing that at some point, the “Breaking News” banner started getting put up without the control room even giving it much thought. On one hand, the banner did what CNN probably wanted me to do: stop and watch their network.īut on the other hand, CNN’s credibility is damaged when viewers, after just a few seconds, realize they are being duped.
I naturally stop to see what the critical news is, only to quickly become annoyed when I realize it’s not really breaking news. Like all viewers, I have occasionally been burned by coming across CNN’s “Breaking News” banner. That was an extreme case several years ago, but if you watch CNN regularly - or any cable news network, for that matter - you often see the “Breaking News” tag on stories that clearly are neither breaking nor that important. It has become such a fixture on every channel and network that its impact has become lost on the audience.”įor example, CNN once used the “Breaking News” banner while talking about the 102nd anniversary of the sinking of the Titanic. Something I have heard from both people inside and outside the organization is complaints we overuse the ‘Breaking News’ banner. Licht’s note said, “We are truth-tellers, focused on informing, not alarming our viewers. He sent out a memo to staff on Thursday saying the network is cutting back on the “Breaking News” banner that runs far too often. That’s the word from new CNN boss Chris Licht. BREAKING NEWS FROM CNN!: Not everything is “breaking news.”
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